Court Indecency Hearing August 8

TELEVISION INDUSTRY UNVEILING $300M CONTENT CONTROL CAMPAIGN JULY 27
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The television industry plans to unveil a new $300 million content-control consumer awareness campaign soon starting with a briefing for key Senators July 27. Former Motion Picture Association of America President Jack Valenti will direct the dog and pony for the Senate Commerce Committee. The campaign will include TV and other ads, print materials, and a Website that Valenti says will be user-friendly. The goal is to let parents know what technologies are already available to help control their family's TV viewing, including cable set-top controls and the broadcast V-chip/rating system. The other goal is to convince Washington that parental control, not government regulation, is the way to address content criticisms. Broadcasters are battling an FCC indecency crackdown, while the cable industry is hoping to head off calls for mandatory à la carte cable service as a way to let subscribers control content. Both are counting on Valenti's stature with the committee and his experience at creating a ratings system for movies that helped stave off content regulation of that industry.
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