Nielsen Speeding Up Single-Source Measurement Plan

Nielsen is fast-forwarding its plan to monitor viewers' Web habits in order to help clients understand, among other things, whether their advertising or TV promotion is working. The company announced Dec. 1 that it will complete a full roll out of Internet measurement as part of its existing TV panel by August 31, 2010. Separately, the measurement company will announce in the coming weeks a timeline for tracking Web video viewing that will ultimately help media companies and agencies see viewing behavior between the TV and Web more clearly.