Is Food Marketing to Children Getting Any Healthier?

In response to the childhood obesity epidemic and resulting public pressure, companies in the food and beverage industry have pledged to change their marketing practices targeted to children. These pledges, however, are voluntary and allow each company to establish its own standard for determining the nutritional value of its products. Therefore, an independent evaluation of the amount and nutritional quality of food and beverage advertising to children - using established governmental measures of nutritional value - is required in order to determine the actual progress made toward healthier food marketing to children.