Mobile data set to explode


Author: Sarah Reedy

Mobile Internet usage is quickly growing to be at least twice as large as the desktop Internet in terms of subscriber numbers, according to Morgan Stanley. The financial services firm is forecasting such huge mobile Internet growth that it today released a 422-page report, 692-page presentation and a 92-page 'summary' of the market dynamics. Among the highlights: Mobile IP traffic will grow 66 times by 2013, a 130% compound annual growth rate. The report also found that smartphones will out-ship the global netbook and notebook market by 2010 and the overall global PC market by 2013. Morgan Stanley said it expects Apple to continue to change how consumers use their devices, driving them toward data and away from voice. The iPhone and iPod Touch still only represent a small chunk of global smartphone use — about 17%, but they are already responsible for 65% of all mobile Internet use.

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