Originally published: December 17, 2009
Last updated: December 17, 2009 - 9:53pm
During the Federal Trade Commission's public forum on food marketing and childhood obesity this week, Association of National Advertisers EVP Dan Jaffe laid out multiple arguments against any new, government-imposed restrictions on advertising -- and also maintained that an overemphasis on advertising is distracting attention and resources from broader efforts needed to address the obesity problem effectively. Jaffe praised the FTC for upholding First Amendment protections in recent decades, and urged the commission to continue that policy despite "a growing chorus of consumer activists who claim that the most effective and efficient way to combat childhood obesity is through broad advertising suppression."
- Sizing Up Food Marketing and Childhood Obesity
- FTC Chair Urges Food Marketplace 'Reinvention'
- Study: Slow Progress In Kids' Cereal Marketing
- Government Group Proposes New Kids Nutrition Regulations
- Group Asserts Nickelodeon Markets 'Junk Food'
- Media Ready to Back Childhood Obesity Plan
- CFBAI Tightens Nutrition Standards In Kid Ads
- FTC to Host Forum on Food Marketing to Children
- Nickelodeon Takes Step in Fight Against Childhood Obesity
- Advocacy Groups Mass Against Food Marketing Self-Regulation
- Obesity Task Force Aims for July Deadline
- What Advertisers Can Expect From Washington in 2012
- 2012: Changed Americans Require Marketing Shifts
- Congress, FCC to Examine TV Ads and Kids Obesity
- Exploitative Internet marketing fuels child obesity