CFBAI Tightens Nutrition Standards In Kid Ads

The Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative (CFBAI) will expand its "core principles" starting Jan. 1, according to Elaine Kolish, BBB VP and CFBAI director. The principles will now require that participating food and restaurant companies commit that 100% -- versus the previous minimum standard of 50% -- of their advertising to children under 12 will be for "healthier dietary choices or better-for-you products," according to the nutrition standards defined in their individual pledges.