Senate Commerce Chairs Cheer Content Campaign

SENATE COMMERCE CHAIRS CHEER CONTENT CAMPAIGN
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The heads of the major industry associations appeared together before the Senate Commerce Committee Thursday to pitch their new content-control PSA campaign in cooperation with The Ad Council and received a benediction and a "go forth" from Chairman Ted Stevens (R-Alaska) and co-chairman Daniel Inouye (D-Hawaii). The campaign is intended to let parents know they already have the tools to block unwanted programming, as well as to encourage them to do so. It is also intended to head off further government content control regulation being threatened by legislators concerned about TV content. The Parents Television Council suggested it is much of the same which is more talk and still no action. PTC, having helped boost indecency fines on broadcasters and pushed tougher profanity enforcement policies at the FCC, wants cable to offer a la carte programming as the other "must-have" element of parental choice. "They still don't get it," said PTC's Dan Isett of the campaign.
http://www.broadcastingcable.com/article/CA6356834.html

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