Newspapers to Use Links to Rivals on Web Sites

NEWSPAPERS TO USE LINKS TO RIVALS ON WEB SITES
[SOURCE: New York Times, AUTHOR: Bob Tedeschi]
The Washington Post, The New York Sun and The Daily Oklahoman, in Oklahoma City, have contracted with an online news aggregator, Inform.com, to scan hundreds of news and blog sites and deliver content related to articles appearing on their Web sites, regardless of who published those articles. Links to those articles will appear in a box beside the site’s original article or within the text of the story. Newspaper Web sites, which commonly post articles from sister publications, wire services and even blogs, have typically stopped short of providing generous doses of news from competitors. The move made by these papers is not a result of cooperation across the industry as it is a counterattack by publishers against Google and Yahoo, which have stolen readers and advertisers from newspapers in recent years, both with their search engines and their own news aggregation services.
http://www.nytimes.com/2006/07/31/technology/31ecom.html
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