Young Adults Snapping Up New Tech

STUDY: YOUNG ADULTS SNAPPING UP NEW TECH
[SOURCE: Multichannel News, AUTHOR: Karen Brown]
Generation Y young adults aged 18-26 are plugging into technology at a faster rate than any other generation, but they are doing so instead of spending time in front of a TV, according to a new Forrester Research study. Young adults spend 12.2 hours online, 28% longer than Generation X’s 27- to 40-year-olds and twice as long as baby boomers aged 51-61. The study also found that 41% of all North American households are linked to a broadband Internet connection, and of the 75% of all households that have mobile phones, almost one-half use them to make most of their long-distance calls. In addition, 45% of Generation Y users, 27% of Generation X users and 17% of baby boomers have bought into a mobile-data service, mostly using it for text messaging, ring tones and games.
http://www.multichannel.com/article/CA6357818.html?display=Breaking+News