New NAB Spot Promotes Free TV

The National Association of Broadcasters has produced a television spot informing viewers of discussions in Washington that could limit free, over-the-air broadcast television. The 30-second spot, produced in English and Spanish, was distributed via satellite in December and is airing on stations across the country this month. The TV spot comes on the heels of several third-party filings submitted to the Federal Communications Commission calling for the reallocation of broadcast spectrum for new wireless broadband devices. "Following NAB's historic campaign to educate Americans on the benefits of the government-mandated digital TV transition, we feel it is equally important to ensure our viewers are aware of proposals in Washington now aimed at limiting free and local DTV service," said NAB EVP Dennis Wharton. "We remain committed to a dialogue with policymakers and legislators on how to best serve the needs of the American people for fast Internet access without jeopardizing digital TV's promised potential for millions of TV viewers."