Reflections on 'Sustainable Adoption' for Round 2 of Broadband Stimulus

[Commentary] The answer to the question - why did the chicken cross the road - is that the chicken saw sufficient value on the other side of the road to take the trouble and assume the risk of crossing the road. The analysis of why vulnerable populations adopt and sustain broadband/Internet usage involves similar calculations. Prospective users have to see that there are important and practical benefits available through the Internet worth the time, effort and cost of getting online and using the Internet. For senior living communities, once successful adoption programs bring broadband to seniors in their apartments, the buildings can enjoy cost savings and improved operating efficiencies. First, in order to embrace adoption programs, both owners of senior buildings and residents need to appreciate how Internet benefits are meaningful to them. Building owners need to see cost savings sufficient to justify capital investments. Seniors need to experience benefits to warrant the cost of a broadband subscription. These benefits become "sustainable" once continuous and growing benefits exceed costs and owners of senior buildings and seniors themselves pay for the cost of broadband services.