DVRs In 44% of Homes By 2015

In five years, network programmers will be subjected to the changing effects of nearly one in two homes with DVRs.

The new "On Demand" report from Mediabrands' Magna says that in 2015, 44% of all TV homes will have DVR technology. Magna estimates this will come to 53 million homes, up from 33 million DVR homes or 29% of all U.S. TV households at the end of the third quarter of 2009.