A Little 'i' to Teach About Online Privacy

Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little "i" — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening. Jules Polonetsky, the co-chairman and director of the Future of Privacy Forum, an advocacy group that helped create the symbol, compared it to the triangle made up of three arrows that tells consumers that something is recyclable.