Google Patent Filings Shed Light On Future Of Internet And Online Advertising

Google updated a series of patent filings in January that could suggest the search giant plans to dig deeper into behavioral targeting, video content, and might also roll out dynamic advertising in its mapping applications.

The patents range from a method to deliver, target and measure advertising over networks to an overlay for advertisements in video content. For a company that attempts to stay away from the word "targeting" comes an update on a patent originally filed on July 24, 2009. The filing, updated on Jan. 28, 2010, provides a method to deliver ad targeting and measuring tools over networks. The abstract explains methods for targeting the delivery of advertisements over a network, such as the Internet. Statistics are compiled on individuals and networks, and advertisements are tracked to permit targeting to individuals. In response to requests from affiliated sites, the patent explains how an advertising server delivers the advertisements to people accessing the Web site page. The ad is based on profiling the person and networks.