Originally published: February 4, 2010
Last updated: February 4, 2010 - 7:21pm
About 5.5 million U.S. households, or less than 8% of broadband consumers, would consider dropping cable or satellite TV service in favor of online video, DVDs and over-the-air broadcasts -- but roughly half are pondering a switch to a new pay-TV provider, according to a survey from Parks Associates.
The survey shows that the primary competitive threat to pay-TV services continues to be other multichannel providers, according to Parks research director John Barrett. Just 0.5% of broadband households (approximately 350,000 homes) had previously subscribed to pay TV, cancelled it and now watch five or more hours of online video per week. "People who have made the switch to online video are few in number, and they don't watch much TV anyway," Barrett said. Households likely to cancel or switch cable or satellite TV service watch an average of 10 hours of Internet video each week -- versus a median of less than 1 hour among respondents who are unlikely to drop or change providers -- and express strong interest in "TV Everywhere" services that would allow online access to pay-TV channels, Parks found. In addition, this group rented more DVDs: The median number of DVD rentals within the last six months was 18, compared with two among all households.
- CEA: Consumer Tuning Out Over-the-Air TV
- LPTV Coalition: OTA Audience Could Be More Like 100 Million
- Average Pay-TV Bill Is Up 3% From Last Year To $73.35 Monthly: Leichtman
- DTV Transition Has Driven 5% Of TV Households To Pay Service
- Study: Moderate Growth for Cable Through 2012
- About 20% Of U.S. Pay-TV Subs Prone To Canceling
- Cable sees opportunities in digital television
- Survey: 15% of American Homes Rely on Over-the-Air TV
- FCC Adopts 15th Report on the Status of Competition in the Market for the Delivery of Video Programming
- Nielsen Finds Drop in Over-the-Air Channels
- Hundreds of TV Stations to Proceed With Digital TV Switch Next Week
- NTIA: Only 43% Of Over-The-Air Households In Hawaii Applied For DTV Coupons
- Study: Most Cord-Cutters May Be OTA 'Opt-Ins'
- Consumers cut pay-TV service for Web-based programming
- An Income Gap in Who May Lose TV