Slight dip in Google's January search market share

Google actually lost a slight amount of search share during January, according to ComScore, although no one appears too worried. Google's dominant share of the search market slipped by 0.3 percentage points to 65.4 percent of all searches conducted in the U.S., according to ComScore data released Thursday. Microsoft's Bing was the beneficiary again, increasing its share by 0.6 percentage points to 11.3 percent of all searches. Since it was introduced in May, Bing's share of the search market has improved from 8.4 percent in June to 11.3 percent. Yahoo continues to struggle, losing another 0.3 percentage points to drop to 17 percent of all searches. The company is currently unraveling itself from toolbar and PC desktop search deals that it considers unprofitable sources of traffic, it said at a search event Wednesday.