Would You Watch Ads in Exchange for Free Wi-Fi?

As more and more devices -- phones, netbooks and tablets -- come to the market, the demand for Wi-Fi-based connectivity is only going to rise. The question is, how much are you willing to pay for it?

For despite its ubiquity, Wi-Fi is still an expensive proposition — especially while on the go. The other option, of course, is to get ad-supported free Wi-Fi access. According to San Bruno, Calif.-based startup Devicescape, nearly 68 percent of 3,000 people surveyed said they'd watch ads in exchange for free Wi-Fi. About 16 percent, however, want nothing to do with ads and are happy to pay for their access. Nearly 25 percent said that they are willing to pay up to $3 an hour for Wi-Fi.