The Lobbying-Media Complex

Since 2007 at least seventy-five registered lobbyists, public relations representatives and corporate officials -- people paid by companies and trade groups to manage their public image and promote their financial and political interests -- have appeared on MSNBC, Fox News, CNN, CNBC and Fox Business Network with no disclosure of the corporate interests that had paid them.

Many have been regulars on more than one of the cable networks, turning in dozens -- and in some cases hundreds -- of appearances. For lobbyists, PR firms and corporate officials, going on cable television is a chance to promote clients and their interests on the most widely cited source of news in the United States. These appearances also generate good will and access to major players inside the Democratic and Republican parties. For their part, the cable networks, eager to fill time and afraid of upsetting the political elite, have often looked the other way. At times, the networks have even disregarded their own written ethics guidelines. Just about everyone involved is heavily invested in maintaining the current system, with the exception of the viewer. While lobbyists and PR flacks have long tried to spin the press, the launch of Fox News and MSNBC in 1996 and the Clinton impeachment saga that followed helped create the caldron of twenty-four-hour political analysis that so many influence peddlers call home. Since then, guests with serious conflicts of interest have popped up with alarming regularity on every network. Just examine their presence in coverage of the economic crash and the healthcare reform debate, two recent issues that have engendered massive cable coverage.