Payment for online content gets survey boost

More consumers are prepared to pay for content online than previously thought, according to a global survey by Nielsen. A third of the 27,000 people surveyed in 52 countries said they would consider paying to access newspapers' websites, Nielsen found. Fifty-eight per cent said they would not pay while 8 per cent already subscribe to some sites. Consumers under 35 were more willing to pay than their elders, the survey also revealed.