Survey: Newspaper Web Sites Still Top Source for Local Info But Competition is Closing In

More people go to newspapers Web sites for complete local information than any other source, according to a new survey from the Newspaper Association of America and comScore.

Of the more than 3,000 adults surveyed, 57% chose newspaper Web sites as the top source for local information. However, the survey reveals that the competition is moving in. While 57% of identified newspapers as the top source of local information, 54% cited online portals while 53% went with local TV web sites. The respondents also rely more on portals for local information (31%) followed by local newspaper Web sites (23%)and local TV Web sites (22%). Newspapers have a tiny lead when it comes to being the most trust worthy local source. Thirty-three percent said newspaper sites while 32% said local TV Web sties. The source used most often by respondents by content type? Newspaper Web sites had only 30% of the vote for local news versus 31% for local TV sites. Newspaper Web sites bested other sources for local classifieds: 39% of respondents look to newspapers Web sites for that category -- far and away more than the next source, specialty Web sites at 14%.