Originally published: March 4, 2010
Last updated: March 4, 2010 - 1:23pm
The Tribune Company said Wednesday that it has invested in Perfect Market, a startup that helps publishers monetize their content throughout the so-called "long-tail."
Tribune Co. -- owner of the Los Angeles Times and the Chicago Tribune, among other publications -- began using Perfect Market's services across various Web properties last year. Obviously pleased with the results, Tribune is now leading the startup's third round of funding, worth some $6 million. Perfect Market optimizes publishers' sites for better placement in search engine placement, while also matching relevant ads to those pages.