Google's Search Engine Getting Too Personal?

Submitted: March 8, 2010 - 8:40am
Last updated: March 8, 2010 - 8:40am

Source: National Public Radio

Author: Liane Hansen

Location:

Google, 1600 Amphitheatre Parkway, Mountain View, CA, 94043, United States

A Q&A with Danny Sullivan, the editor-in-chief of Search Engine Land. In December, Google expanded its Personalized Search service to provide results tailored to a user's Web-surfing tastes, so now users may see different search results from the same search term. The launch of Personalized Search didn't get a lot of reaction, but some think that it should.