Small Michigan Television Station Is 'Priced to Sell' on eBay

A UHF station in western Michigan - WMKG-LP, Channel 38 - that airs a mix of live talk shows and outdoor sports programming, is "priced to sell" at $700,000, according to its listing on eBay. And the owner, Bud Kelley, says he'll go even lower.

Kelley had originally listed the station - including property, license and equipment - on the online auction site for $1 million before dropping the price to $700,000, and said on Thursday that he'd be happy with a $500,000 cash sale. Most of the people who have inquired so far were "tire-kickers," he said, though serious offers have come his way. "It's a real station, not a toy," said Mr. Kelley, 67, who has run the 24-hour station since it went live in April 1990. "It's just retirement time for me."