Making Your Media Matter

Making Your Media Matter

Center for Social Media
Wednesday May 12, 2010
9am -- 9pm
http://www.centerforsocialmedia.org/resources/articles/making_your_media_matter_2010/

9:00 Registration and Demos

9:45 Welcome from CSM Director Pat Aufderheide

9:55 Introduction by CSM Associate Director Alison Hanold

10:00-11:30 Strategic from the Start - Developing synergies to build your conversation

Moderator: Lisa Smithline, Cultural Front Productions

• Meg McLagan, Director of Lioness
• Patrice O'Neill, Producer of Not in Our Town
• Dennis Palmieri, ITVS
• Debra Koffler, Conscious Youth Media Crew

11:30-11:45 Raffle & Shout-outs

11:45-12:50 Lunch (with round table ethics discussions)

1:00-1:15 Reports from lunch discussions

1:15-2:00 Honest Truths: Documentary Ethics In Practice

Group Discussion with Pat Aufderheide

2:00 Networking break

2:30-3:00 Spotlight Stand Up on new tools and research

• Impact measurement tools: Jessica Clark, Center for Social Media
• Funders' Approaches: Alyce Myatt, Grantmakers in Film + Electronic Media
• Going Green: Larry Engel, American University
• Working with Nonprofits: Shaady Salehi, Active Voice

3:00 Meet the Presenters, Visit the Demos

3:30-5:00 Fiction for change: How are narrative films making a difference?

Moderator: Claudia Myers, American University

• Lisa Cortes, Producer, Precious
• John Schreiber, Participant Media
• Sebastian Dungan, Producer, Transamerica

5-5:30 Networking break

5:30-7:00 Keynote: Strategic Design in Social Issue Media

Keynoters: Pamela Yates and Paco de Onis, Filmmakers of The Reckoning

7:00-9:00 Reception with light dinner