BT bundles voice, broadband and TV for first time

BT has finally taken advantage of an Ofcom ruling that allows it to bundle telecoms services by launching its first triple-play offerings. The triple-play packages of voice, fixed broadband and TV, announced on Thursday, are aimed at taking market share from BT's main rivals in the content market, Virgin Media and Sky. BT was originally prohibited by the telecoms regulator from offering these packages because of competition concerns, but Ofcom withdrew the restriction in September 2009, saying BT no longer had significant market power.