America's Great Escape Ticket

Consumers are spending more and more time consuming entertainment — Americans spend an average of four hours EACH DAY watching video. But how they're spending their entertainment dollars is shifting. The choices are nearly infinite, so now it's all about value and convenience. Instead of buying physical objects — DVDs, books and magazines — they're spending on access — cable and Internet — and for experiences like an immersive movie or a huge concert performance. Big budgets and 3-D technology make the trip to the movie theater worth it.