Charter's Stimulus Plan: Free Broadband to Low-Income St. Louisians

A Q&A with Charter Communications chief marketing officer Ted Schremp. The cable company is opening a second front in the battle to boost broadband adoption. Last week, the company said it is launching a two-year program, in tandem with One Economy, to provide free broadband service, training and equipment to 1,000 low-income residents of its hometown of St. Louis, Mo. It is already a partner in the cable industry's Adoption-Plus initiative to provide half-price service to homes with middle-school kids, but that initiative is contingent on government-funded education programs, while Charter's free service will be ready to roll in weeks.