Last updated: March 23, 2010 - 8:36am
Google on Tuesday won an important legal victory in its battle with brand owners over its Adwords service when Europe's top court found that its activity did not amount to trademark infringement.
The European Court of Justice ruling will be a relief to the US-based company, which obtains a large proportion of its income for the service. However, the court did rule that advertisers themselves could not, by using trademarked keywords, arrange for the search company to display advertisements which do not allow Internet users to easily establish from whom the goods or services in the advertisement originated.
- EU Court Rules on Ad Keywords
- EU Set to Rule on Google Search Ads
- Google changes trademark ad policy in Europe
- Google EU Ruling May Prompt Company to Tweak Its Search Layout
- Digital Rights Groups Back Google In Trademark Fight With Rosetta Stone
- You're Changing the World. Google Wants to Help.
- Anti-Piracy Bill Could Hurt Online Advertising
- EU’s Reding Says US Tech Giants Can’t Sidestep Rules
- Intel sets out case against record EU fine
- MPAA, IFTA File Amicus Brief In Viacom v. YouTube
- Policing the Internet
- Google risks huge fine under new EU data rules: top official
- Google announces anti-counterfeit measures
- Appeals court rules AdWords doesn't infringe bidding patent
- Google faces Brussels antitrust scrutiny