Political Ad Spending Could Hit $1.6 Billion This Year

POLITICAL AD SPENDING COULD HIT $1.6 BILLION THIS YEAR
[SOURCE: AdAge]
Despite all the media chatter about Howard Dean's digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according to Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence. Speaking at the Television Bureau of Advertising conference earlier this week, Tracey noted that state and national political marketing strategies remain "married to broadcast television" and that only small slices of candidates' budgets are going to cable or digital platforms.
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