The Rich Get Richer Media

THE RICH GET RICHER MEDIA: USE MORE INTERNET, MAGAZINES, TOO
[SOURCE: MediaDailyNews, AUTHOR: Erik Sass]
Affluent Americans are reading more consumer magazines and using the Internet for certain business transactions much more in 2006 than they did just a year ago, according to the Mendelsohn Affluent Survey, an annual study investigating the habits of Americans with income exceeding $85,000 a year. The news for print publications was especially encouraging, according to Mitch Lurin, the president of Mendelsohn, who led the study: "This is a year where all you hear is doom and gloom: ad pages are going down, subscriptions are going down, newsstand is going down--all these heavy-hearted things. But among affluent Americans, magazine readership is as healthy as it's always been."
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