Majority of Stations Delivering Content on Multiple Platforms, Survey Shows

A study from the Radio-Television Digital News Association and Hofstra University finds almost a third of TV station news directors say they run local news on another TV station, while twice as many are putting content on a mobile device as were in 2009.

The largest markets are focusing on three screens-on-air, online, and mobile-with 68.8% saying those are their major platforms. Another 60% say they are in a news-sharing situation, whether it be a feed or a helicopter. Of those not pooling resources now, another 28% said it was on the radar screen.