Left-Leaning Think Tank To Dems: Buy Cable

LEFT-LEANING THINK TANK TO DEMS: BUY CABLE
[SOURCE: MediaDailyNews, AUTHOR: Tom Siebert]
The New Politics Institute think tank has released a report advising Democrats and other left-leaning politicians and cause-related groups to significantly increase their cable TV buys for political ads at the expense of broadcast. The study's arguments will sound familiar to any media-industry veteran. Cable delivers better geographic and demographic targeting. It also costs less, and offers a better CPM for the price than national broadcast. The report, succinctly titled, "Buy Cable," is the first of four from the NPI recommending new messaging platforms and strategies for successful political marketing in the 21st century. The subsequent three will address search, blogging and speaking Spanish.
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