Google-AdMob Deal Gets Extended Federal Review

Google may have gotten some help from its rival Apple in its attempt to acquire the mobile advertising start-up AdMob. The Federal Trade Commission got a two-week extension from Google and AdMob for its review of Google's $750 million acquisition, according to two people briefed on the review process. The agency wants to use the additional time, in part, to better understand the competitive effects of Apple's purchase of Quattro Wireless, an AdMob rival, and Apple's impending introduction of its new iAds mobile advertising system, these people said. Under the FTC's initial agreement with Google and AdMob, the review period was set to expire last Monday. A decision on the deal could come as soon as Friday.