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Submitted: May 13, 2010 - 8:22pm
Originally published: May 13, 2010
Last updated: May 13, 2010 - 8:23pm
Originally published: May 13, 2010
Last updated: May 13, 2010 - 8:23pm
Source:
MediaWeek
Author:
Brian Morrissey
The online advertising market is showing signs that it's returned to a growth trajectory. The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago. According to the IAB's audit, conducted by PricewaterhouseCoopers, first-quarter revenue totaled $5.9 billion. Separately, comScore released data that shows the online industry served 1.1 trillion ads to U.S. consumers in the first quarter. The firm estimates U.S. online display ad spending in the quarter at $2.7 billion, with an average impression cost per thousand of $2.48.
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