100 Leading Media Companies Revenue Hits $268 Billion

100 LEADING MEDIA COMPANIES REPORT; REVENUE HITS $268 BILLION
[SOURCE: AdAge, AUTHOR: R. Craig Endicott]
Internet and cable were the growth locomotives behind the 6.6% increase in 2005 U.S. media revenue, reaching $268.48 billion for the 100 Leading Media Companies. In some ways, broadcast TV and newspaper executives must have seemed more like captives tied to the tracks. Time Warner, powered by its Internet and cable offerings, retained its position as the No. 1 media company in the U.S. at $33.73 billion, up 0.9%, far ahead of the $22.08 billion from Comcast Corp. As runner-up, Comcast replaced Viacom, the media-entertainment company that split early this year into CBS Corp., No. 7 at $11.80 billion, and a much-reduced No. 9 Viacom that drew $8.25 billion from its movie and cable network properties. Media, defined in this annual report as information and entertainment distribution systems in which advertising is a key element, takes in the obvious traditional media companies but also Hollywood as film clips have become product placements.
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