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Submitted: May 26, 2010 - 8:10am
Last updated: May 26, 2010 - 8:11am
Last updated: May 26, 2010 - 8:11am
Source:
Financial Times
Authors:
Esther Bintliff Tim Bradshaw
Location:
London, United Kingdom
The Times and its sister paper, The Sunday Times, could lose more than 90 per cent of their online audience when they introduce charges to read their websites next month, research has found.
The study, to be published on Wednesday by Wiggin, a media law firm, came as News International's newspapers unveiled their redesigned websites before the first big test of charging consumers for online news. In a survey of 1,592 people in the UK this month by Entertainment Media Research, more than 90 per cent said they were unwilling to pay £1 a day or £2 a week, the pricing planned by the Times newspapers, to access a range of news websites. More people said they would rather pay for BBC online news than the nine newspaper sites they were questioned on. Asked about TimesOnline, the newspaper's existing website, 9 per cent said they would pay.
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