For Major Events, Consumers Trust Traditional Media Most

FOR MAJOR EVENTS, CONSUMERS TRUST TRADITIONAL MEDIA MOST
[SOURCE: TechWeb Technology News, AUTHOR: KC Jones]
Consumers trust traditional media over blogs, podcasts and other Internet-only publications for information on major news events, like pandemics and natural disasters, according to the results of a recent survey. Half of the respondents said that they would turn to network television for immediate news on such events, according to results of a nationwide survey released Monday by LexisNexis. Radio (42 percent), local newspapers (37 percent) and cable news and business networks (33 percent) ranked next for popularity. About 25 percent would turn to print and broadcast media Internet sites, according to the survey. Only six percent of respondents said they would seek information from Internet user groups, blogs and chat rooms.
http://www.techweb.com/wire/ebiz/193101119