Google to Acquire YouTube for $1.65 Billion

Submitted: October 10, 2006 - 8:18am
Last updated: February 21, 2008 - 4:10am

GOOGLE TO ACQUIRE VIDEO SITE YOUTUBE FOR $1.65 BILLION
[SOURCE: Reuters, AUTHOR: Eric Auchard]
Google said on Monday it agreed to acquire top video entertainment site YouTube Inc. for $1.65 billion in stock, the highest price yet paid for a consumer-generated media site. The first deal to value one of the new generation of user-participation Web sites at more than $1 billion combines two of the most popular Internet brands: Google, synonymous with Web search and rapid innovation, and YouTube, a Silicon Valley upstart that has spearheaded the video-sharing craze. For Google, the acquisition of YouTube would thrust the Web search leader quickly into the emerging market for video advertising, where it has only a tiny foothold compared with Yahoo Inc. and various Web start-ups, analysts said. On Monday, YouTube and CBS announced a deal that calls for CBS to offer YouTube users a variety of short-form video programming including news, sports, and entertainment divisions beginning this month. Also on Monday, Universal Music Group announced it will offer YouTube users access to thousands of videos from Universal's archives and let YouTube users incorporate songs from its music catalog into their own videos.
http://today.reuters.com/news/newsArticle.aspx?type=technologyNews&storyID=2006-10-09T232529Z_01_WEN6650_RTRUKOC_0_US-MEDIA-GOOGLE.xml&WTmodLoc=...

* CBS, YouTube strike content, ad partnership
http://today.reuters.com/News/newsArticle.aspx?type=internetNews&storyID=2006-10-09T144351Z_01_WEN6640_RTRUKOC_0_US-MEDIA-CBS-YOUTUBE.xml

* Universal and YouTube land deal
http://today.reuters.com/News/newsArticle.aspx?type=internetNews&storyID=2006-10-09T131956Z_01_WEN6636_RTRUKOC_0_US-MEDIA-UNIVERSAL-YOUTUBE.xml

* Google Acquires YouTube
http://www.broadcastingcable.com/article/CA6379481.html

* Google to Buy YouTube
http://www.multichannel.com/article/CA6379474.html?display=Breaking+News

* Dot-Com Boom Echoed in Deal to Buy YouTube
http://www.nytimes.com/2006/10/10/technology/10deal.html?hp&ex=1160539200&en=7f2e74db76870ea0&ei=5094&partner=homepage

* Google Looks To Boost Ads With YouTube
http://online.wsj.com/article/SB116039852999986783.html?mod=todays_us_marketplace

* Google Gambles on Web Video
http://www.washingtonpost.com/wp-dyn/content/article/2006/10/09/AR2006100900546.html

* Google cues up with YouTube
http://www.usatoday.com/printedition/news/20061010/1a_bottomstrip10_dom.art.htm

* Google Bets Big on Videos
http://www.latimes.com/news/printedition/front/la-fi-google10oct10,1,2065248.story?coll=la-headlines-frontpage