Study Examines Midwest Election Coverage

STUDY EXAMINES MIDWEST ELECTION COVERAGE
[SOURCE: Associated Press, AUTHOR: Scott Bauer]
An average of 36 seconds per broadcast is all that election coverage has warranted on local evening news in nine top Midwestern markets since Labor Day, a study released Thursday found. The five-state analysis by the University of Wisconsin-Madison's NewsLab looked at 30-minute evening news broadcasts on 36 stations. The study also found that TV stations do almost three times as many stories on campaign strategy as on substantive issues. Just 23 percent of the station's election stories were devoted to issues. Studies show that most people rely on TV news reports to get most of their election information, but that they don't learn much from those reports, said Ken Goldstein, a UW-Madison political science professor who directs the NewsLab. Advertising, sports and weather all received more attention than the upcoming November election, the study found. On average, the stations devoted more than 10 minutes to advertising, seven minutes to sports and weather and about 2 1/2 minutes to crime per broadcast. The only stories that got less airtime on average, according to the study, were ones about foreign policy - 23 seconds - and unintentional injury - 11 seconds.
http://hosted.ap.org/dynamic/stories/E/ELECTION_COVERAGE?SITE=MAFIT&SECTION=HOME&TEMPLATE=DEFAULT

* See press release: http://www.joycefdn.org/pdf/MNI-Release.pdf

* See research findings at http://www.joycefdn.org/pubs/content/pubs-newslab.html

* Election Coverage Panned in NewsLab Study
http://www.broadcastingcable.com/article/CA6380266?display=Breaking+News

* Study: Stations Slacking on Political Coverage
http://www.tvweek.com/news.cms?newsId=10884
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* NAB Touts Station Election Efforts
On the eve of the release of a study from the University of Wisconsin, Madison, critical of TV station election coverage, the National Association of Broadcasters released its documenting of an anecdotal sample of broadcasters' campaign efforts.
http://www.broadcastingcable.com/article/CA6380374.html?display=Breaking+News

* NAB Blasts UW-Madison Election Coverage "Study"
"It's hard to take seriously a report that purports to document political coverage of local TV stations that ignores debates, public affairs programs, morning news, noon news, 4 p.m. news, and Saturday and Sunday morning programming. This is a bogus study from a group with a biased agenda."
http://www.nab.org/AM/Template.cfm?Section=News_room&TEMPLATE=/CM/ContentDisplay.cfm&CONTENTID=6981

* What Community Service?
"Roughly half of the local TV news hole not devoted to weather, traffic and sports is devoted to crime and accidents. 30% of morning news shows are devoted to weather and traffic."
http://www.benton.org/benton_files/whatservice.doc