Forget Urban-Rural Broadband Digital Divide, What About the Rural-Rural Broadband Divide?

There's been much talk about the digital divide between rural and urban America -- a divide that many argue will be exacerbated by the National Broadband Plan which sets broadband speed targets of 4 Mb/s for services supported by the new Connect America Fund (CAF), and targets of 100 Mb/s for urban areas.

But as Windstream CEO Jeff Gardner points out, a rural-rural broadband digital divide already exists, where vast differences in broadband availability exist in rural territories. "We have heard about the fear that reform might create a rural urban divide, but the National Broadband Plan has recognized that the current rules have already created a rural-rural divide," said Gardner. He is correct. Within the context of broadband, there are two rural Americas. Generally speaking, rural Americans served by small rural local telephone companies and/or co-ops tend to have very good access to broadband services (whether they actually subscribe to it is a different story). Rural Americans served by large tier one and tier two carriers like Qwest and Verizon may not be so lucky. As Gardner points out, "About two thirds of all housing units without broadband are located in the service territory of larger [companies like] Windstream, Frontier, CenturyLink, Qwest, and AT&T." It's an important distinction because our current telecom policy has basically created a broadband digital divide in rural America, never mind the urban-rural divide. As policy makers craft the next generation of broadband policy they should keep this in mind. Does the National Broadband Plan and the CAF address this issue, or exacerbate it?