Mickey Holds Health Banner High

MICKEY HOLDS HEALTH BANNER HIGH
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
On Monday, FCC Commissioner Deborah Tate praised Disney's announcement of new dietary guidelines for its brand. Disney says that, over the next two years as its various licensing deals come up, it plans to use its "name and characters only on kid-focused products that meet specific guidelines, including limits on calories, fat, saturated fat and sugar." "Today is a great day for American families," said Tate. "As an FCC Commissioner and parent, I am pleased that Disney is demonstrating its commitment to being a part of the solution to the epidemic of obesity in America, especially as it relates to our most precious resource -- our children."
http://www.broadcastingcable.com/article/CA6381659.html?display=Breaking+News

* Commissioner Tate's statement
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-267909A1.doc

* Disney Says It Will Link Marketing to Nutrition
http://www.nytimes.com/2006/10/17/business/media/17disney.html

* Disney Pulls Its Characters From Junk Food
http://online.wsj.com/article/SB116101363173993975.html?mod=todays_us_personal_journal

* Disney to Cut Back on Junk-Food Marketing
http://www.washingtonpost.com/wp-dyn/content/article/2006/10/16/AR2006101600543.html

* Disney Cleans Plate of Junk Food
http://www.latimes.com/business/printedition/la-fi-disney17oct17,1,533871.story?coll=la-headlines-pe-business