Candidates, Parties Target Web Audience

CANDIDATES, PARTIES TARGET WEB AUDIENCE
[SOURCE: Associated Press, AUTHOR: Will Lester]
The number of people who go online for political news is rising, with more than one-third saying they check the Internet for such information. This group is more likely to be younger, better educated and male than the population in general, an Associated Press-AOL News poll found. While 35 percent say they check the Internet for political updates about campaigns and candidates, that number grows to 43 percent of likely voters - and they tend to be more liberal than conservative. With the Nov. 7 elections nearing, the online audience is getting deluged with e-mail and election updates from news, campaign and political Web sites. People who use the Web point to the convenience, the variety of information and the range of intense emotion available online.
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