Pentagon memo reveals launch of new PR war


PENTAGON MEMO REVEALS LAUNCH OF NEW PR WAR
[SOURCE: Associated Press, AUTHOR: Lolita Baldor]
The Pentagon is buttressing its public relations staff and starting an operation akin to a political campaign war room as Defense Secretary Donald H. Rumsfeld faces intensifying criticism over the Iraq war. Dorrance Smith, assistant secretary of defense for public affairs, said new teams of people will "develop messages" for the 24-hour news cycle and "correct the record." The plan would focus more resources on so-called new media, such as the Internet and Weblogs. It would also include new workers to book civilian and military guests on television and radio shows.
http://www.chron.com/disp/story.mpl/front/4297464.html

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