FTC: Policing online ads is 'daunting task'

FTC: POLICING ONLINE ADS IS 'DAUNTING TASK'
[SOURCE: C-Net|News.com, AUTHOR: Anne Broache]
As ads and marketing messages spread to a growing number of devices and with increased personalization, challenges lie ahead for authorities charged with policing deceptive schemes, a Federal Trade Commission official said Tuesday. Commissioner J. Thomas Rosch predicted that the next decade will bring concerns the FTC could never have foreseen in the early 1970s, when the agency made it a top priority to clamp down on pitches laced with false or unsubstantiated claims. "Monitoring advertising and marketing is a bread-and-butter investigative technique used by FTC staff," Commissioner Rosch said at the second day of FTC hearings on Internet consumer challenges. "In a growing media universe, that's a daunting task."
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