Originally published: July 26, 2010
Last updated: July 26, 2010 - 8:34pm
Two-time drama series Emmy winner "Mad Men" returned to AMC on July 25 after a whirlwind of previews and promotions in print, broadcast and online. Despite all the attention and the show's affluent viewership, "Mad Men" has averaged far fewer viewers than other summer cable dramas like USA's "Burn Notice," and ad rates also are lower. An average 30-second spot on first-run episodes of "Mad Men" fetches about $20,000-$25,000, according to a recent trade media report -- not much, but it is a multiple of AMC's primetime movies. Plus, AMC bets that marquee shows boost its visibility, image and value.
- Wealthy Viewers Are Back This Summer. Do They Still Matter?
- A tale of two cable TV shows
- Mad Men Ratings, Ad Revenue Small, So Focus Is on Overseas Sales, Digital
- Are DVRs, procedurals serial killers?
- Mad Men' and Jack Daniel's: Bad mix?
- The TV hits that no one watches
- FCC's network neutrality, merger decisions could set the dial on future of TV
- Cable TV networks feel pressure of programming costs
- Stewart, ESPN and "Mad Men" Drive Cable
- Broadcast Networks Face Identity Crisis
- Get Ready to Pay More for the Web
- Web Takes Star Turn in China
- The Politico Opens the Kimono. And then Pretends it Never Happened.
- Warner Bros. to Let Local TV Put Sitcom on Web
- Republican-friendly TV shows more likely to be hits