Old Media and New Media: Friends, Not Foes

OLD MEDIA AND NEW MEDIA: FRIENDS, NOT FOES
[SOURCE: BusinessWeek, AUTHOR: Scott Kessler]
Search and advertising services from Google and Yahoo! are helping traditional media companies extend their content online and generate revenue. Despite a growing population, TV and radio audiences have been declining in the U.S. Movie ticket sales peaked in 2002, and magazine and newspaper circulations have been trending lower for half a decade, with revenue and earnings growth stagnating. Conversely, from 2000 to 2005, the number of U.S. households with Internet access rose 31%, and the number with broadband access increased more than sevenfold, according to Forrester Research. Internet advertising revenues jumped 55% during the same period, according to the Interactive Advertising Bureau. From 2001 to 2005, spending on Internet content nearly tripled, according to the Online Publishers Assn.
http://www.businessweek.com/investor/content/nov2006/pi20061108_232958.htm