TV Stations' Web Election Results Smash Traffic Records

TV STATIONS' WEB ELECTION RESULTS SMASH RECORDS
[SOURCE: MediaWeek, AUTHOR: Katy Bachman]
Local TV stations drew record traffic to their Web sites on election day, according to Internet Broadcasting, which released traffic data for its national network of 79 TV station Web sites. A record 3.5 million unique visitors, the highest number of visitors in history, turned to local TV station sites to view election results. Stations experienced 50 to 150 percent traffic spikes above typical page view levels. Across the network, 24.8 million page views were recorded, nearly 50 percent higher than the 2004 Presidential Election.
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