MSNBC's Everyblock Targets a Widget at Local News Blogs

A year after EveryBlock was sold to MSNBC, the hyperolocal aggregator is beginning to focus on increasing the distribution of its feeds, which include the latest 911 dispatches, restaurant inspections, and local news pieces-all filtered by location. Founder Adrian Holovaty tells us EveryBlock is launching an "intensely" customizable widget today, which third party sites will be able to embed in order to include the latest information about a specific location on their sites. Widgets have been a boon for some other hyperlocal aggregators, including Outside.in and Fwix, which have gotten several major publishers to adopt them.