Next DC career: blogger relations

Not only is the blogosphere changing how voters consume information, it's also creating new jobs in politics, policy and online communications consulting. Although there is still no formal job description for "blogger relations" staffers, these part communications, part research, part online political organizing specialists are a growing industry in the political world. Not exactly a press secretary equivalent, this hybrid position requires a number of skill sets, from communications and research to political organizing and an ability to take advantage of a whole slew of social media tools.