Midterm Elections Spending More Than Doubles to $2.1 Billion for Broadcast TV

MIDTERM ELECTIONS SPENDING MORE THAN DOUBLES TO $2.1 BILLION FOR BROADCAST TV
[SOURCE: MediaWeek, AUTHOR: Katy Bachman]
Political spending on broadcast TV smashed all forecasts and spending records to total more than $2.1 billion this year, an increase of $1 billion over the last midterm election in 2002, according to TNS Media Intelligence’s Campaign Media Analysis Group. Most of the spending, (76 percent) occurred during the last 60 days leading up to election day; 52 percent of the total was spent in the last 30 days. Weekly spending jumped from $204 million to $400 million during the last three weeks. Democrats spent $370 million compared to $350 million spent by Republicans. Eight races for the House exceeded $10 million in spending, topping the former record of $6 million.
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